Below are a few case studies, demonstrating web design
features, solutions and innovative problem-solving.
Memories are made of these
Quelli Coles runs a successful pottery business in East
Sussex, teaching all ages how to 'spin' and decorate a wide
range of ceramic objects. She particularly liked running
parties for children, but there was one major problem that
we identified with this - the 'stickiness' of her business.
A parent might like to have a pottery party for their
child, but would not necessary find out about her services
at the same time as, or around, their child's birthday.
Solution? A simple birthday reminder form. Users fill in
the form, and they are automatically reminded of the
opportunities for a pottery party nearer to the special
day. It also offers Quelli a chance to make her business
name more 'sticky' to her customers, and even encourages
repeat business.
From idea to implementation
Texthunter was a simple idea that a client had one day and
proposed to Making Soup. They wanted to offer a free
service where users could paste in text found on the web,
and see where else it appeared on the internet. With more
and more sites (and students) plagiarising original work,
this tool was designed to find the source of the text,
fast. The concept was pitched, scripted and launched within
a week. The result - an incredibly popular tool, used by
students and academics the world over, and with an added
benefit that it is also useful for tracking down songs when
you only know a few of the lyrics!
Good iVibrations
Simon's site was needing a little pick-me-up, and at the
same time, he wanted his DJ business to appeal to both
couples about to be married, and the parents who were
inevitably going to fund the big day! The site enjoyed a
complete overhaul, with custom-made graphics and high-end
art images, and has been bringing site visitors back again
and again.
We also organised a campaign within Facebook, to allow
Simon's customers to promote their event through his
iVibeDJ profile.
They really are 'The Main Event'
Promoting a niche product is what the internet does best,
and local company The Main Event wanted their site to
genuinely live up to the 'Your Event is Our Reputation'
tagline. Clean, simple site design, coupled with a great
product and back catalogue of shots, make this one of the
most popular and visited Marquee Hire companies in the
south east. Added to this is a successful AdWords campaign
during the high season of marquee bookings, making The Main
Event's diary extend to 2011!